Social Media: Design, Writing and Strategy

Giving Tuesday Fundraising Campaign – Exceeding Expectations

For this Giving Tuesday campaign, I handled the full scope of the project – from strategy and writing to graphic design. The goal was to raise $20,000, but through a thoughtful, targeted social media approach, we surpassed that, raising $30,000 – $10,000 over our initial goal.

Campaign Highlights:

• Strategy: Developed a multi-channel strategy to engage our community, including storytelling posts, donation appeals, and progress updates to maintain momentum throughout the day.
• Graphic Design: Created cohesive, visually appealing graphics to enhance the campaign, ensuring consistent branding across all platforms.
• Copywriting: Crafted compelling, donor-focused messaging that resonated emotionally with our audience, driving them to take action.
• Results: Successfully raised $30,000, exceeding our target by 50%.

This campaign’s success reflects a balance of strategic planning, creative content, and a deep understanding of the audience’s motivations.